Binny’s Beverage Depot opens new location in Peoria

Digital Originals

PEORIA, Ill. — After about a year of preparation, Binny’s Beverage Depot, located in the West Lake Shopping Center, is finally open to the public.

The liquor retailer opened Friday to what Rick Parenti, director of operations, said was a turnout that exceeded expectations.

“There’s no better feeling than to open your doors at 9 a.m. and have a large group of people just rushing inside to take a look,” Parenti said. “It’s just a great flow of people coming in and shopping with us,” Parenti said.

Binny’s, which has over 40 locations, stands in the place of the former grocery store The Fresh Market. Parenti said this was an ideal location to place the new depot.

“It’s accessible to the highways, to the roadways and it’s a good traffic area,” Parenti said. “We see a lot of people and a lot of shoppers and that’s pretty much what drew us to this particular market.”

Parenti also said the depot is adding a few jobs to the Peoria community. He mentioned so far they’ve hired about 25 employees and are still looking for more to join the Binny’s team.

Store managers encourage the public to go on the company’s website to find out more about Binny’s upcoming events such as liquor tastings and themed nights.

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