Eastland Mall looks to reach a new demographic

Local News

Eastland Mall is going through a transformation.

Since last year, the Bloomington mall has been losing stores to bankruptcy and corporate closures, but according to officials, that’s not a bad thing.

They said malls all around the country are undergoing major changes to fit the consumers of today, so it’s only right they follow suit. The unconventional look is doing away with retail and bringing in new businesses like gyms and restaurants.

“A lot of malls nationwide have kind of changed their formats with what they are bringing in and how they are bringing them in,” Marketing Director for the Bloomington-Normal Economic Development Council Zach Dietmeier said. “I think there is a real need for a change in the format there. It’s just the way the consumer has gone nationwide.”

With Sears being the most recently announced closure, the mall has also recently lost JCPenney and Macy’s. H&M and Planet Fitness are set to open their doors soon. 

Outback Steakhouse will also open in the former Macy’s parking lot.

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