PEORIA, Ill.– The leader of Peoria’s Children’s Home wrote a book on how to run a charity like a business.
CEO and now an author Matt George shares stories from his career and his strategy for strengthing social services agencies at a time when charities are competing for donor dollars.
George said like for-profit businesses, the key is selling people on the value of the organization.
The book is titled “Nonprofit Game Plan,” and is on sale now on Amazon.
