More than half of the women in America are plus size and the owner of this new boutique, Curvology, has tried to understand why it’s been so hard to find a place that carries unique and fashionable clothing.
“We started the shop because there is no place in town where you can walk in and it’s all plus size. A lot of the boutiques in the area will have one or two racks and that’s not fair to us. We deserve to have our own place,” said Beth Fischer, store owner.
Curvology offers clothing for women starting at size 12. It’s the first of it’s kind in central Illinois.
Beth Fischer said it’s been a long time coming.
“Just because we are larger doesn’t mean that we have bigger pocket books to pay for those type of items. So, I really did my research, tried to find good vendors and tried to make sure my prices were in line with other competitors,” said Fischer.
Curvology also carries jewelry, accessories, shoes and gift cards.
Beth said she wants her customers to feel like they matter, and that they can be in a space that is judgment free.