For the second year, the Salvation Army of McLean County is in danger of not reaching its Make A Difference Campaign fundraising goal.
The Salvation Army began this campaign on Nov. 9. Its goal was to collect $520,000 using Red Kettle, online and mail donations.
However, According to Development Director, Angie Bubon the campaign did not as planned, again. The Salvation Army was hoping to collect $220,000 in kettle collections (Which is $30,000 less than last year’s goal) and $300,000 in mail and online donations combined.
Unfortunately, this puts them behind their goal for this year and obviously behind what was collected last year at this time but Bubon says there is nothing to worry about.
She attributes the consecutive drops to more people using online shopping outlets as opposed to going into stores. She also says, this year the Kettle collectors had a significantly later start than they have in years past and the Salvation Army is suffering from a lack of volunteers.
But, while things may look grim now, there is still a chance to collect the missing $160,000 and it involves you.
Donations to the campaign are still and will still be accepted through the end of January.
Those looking to get involved can visit sabloomington.org or by mail using this address, The Salvation Army, 611 W. Washington St., Bloomington, IL 61701.
Bubon says “We hope the community will continue to support our efforts by donating online or through the mail. Achieving this campaign goal is so important to the thousands of people in need we serve each year here in McLean County — and we believe that goal is still obtainable.”