United Way of McLean County is helping out the community even more this year through new innovations. The company has made a $1,000,000 impact on the county through investing time and effort through marketing events and comradery.
They pride themselves on their recently successful 48in48 event where they helped develop websites for 48 non-profits businesses in 48 hours.
CEO and President David Taylor said its in part because they changed their focus when it comes to making a difference.
“That is a significant value,” he said. “I think for us to pretend that the only thing that counts in this are pledges or what was granted out on direct service grants really sells the community short on what they were able to contribute here locally.”
Overall impact by this time last year was around $1.24 million, this year they have seen that spike to about $2.25 million.
To do this the organization brought on Normal councilwoman Kathleen Lorenz who is credited with working to assess community needs and United Way with its updated model of doing business.
Although the organization has raised less money than this time last year she believes that the monetary facts are not an accurate representation of how much the company has done with less resources than before.
“United Way must change the way its perceived in the community,” she said. “We can’t be focused on the amount of money because times have changed and the community has gone through a lot. Where we see our change is through what we’ve been able to accomplish.”
In a news conference earlier today the board expressed their happiness toward the way the year was going and said despite the minor setbacks and our inability to achieve our estimations we cannot discredit the work that has been up to this point.