PEORIA, Ill.– The Peoria area saw sizable growth in tourism spending with more than $656 million generated for 2018. That’s up 4.4% from 2017.
The Peoria Area Convention and Visitors Bureau (PCAVB) says the tourism industry continues to see growth year after year. Throughout the last year, the organization launched several new marketing initiatives to help promote the region.
The convention and visitors bureau includes seven counties: Fulton, Marshall, Mason, Peoria, Stark, Tazewell, and Woodford.
“Tourism is a critical part of our economy, helping to boost local and state tax revenue and create jobs,” said Jan Kemmerling, Acting Director of the Illinois Office of Tourism. “From scenic road trips, stunning state parks, amazing family-friendly attractions an spectacular nightlife, Illinois offers incredible experiences for visitors all year long.”
Throughout the past year the PACVB launched several new marketing initiatives to help promote the region, including the “For Everyone” campaign that included the recruitment video series, billboard campaign in Chicago and St. Louis, and 47 digital and print ad placements to help promote the region to potential visitors. In addition, the PACVB secured 62 events for the region in 2018, with another 117 leads generated for future convention and sports events.
Tazewell County saw the highest rate of growth with 7.1%.
Mason and Peoria had a slight increase of growth with 2.9%.
Marketing officers for the bureau say that the 4.4% increase for the area is a solid jump from 2017.
“It really, furthermore, highlights why Central Illinois is a desired place to live, work, raise a family, have a career,” said President, CEO of PACVB, J.D. Dalfonso. “It all translates into a great place to visit. I think these numbers and these communities working in the same fashion, for the good of Central Illinois, are proving to be a desired location to visit.”
The tourism industry in the Greater Peoria Area supports more than 5,000 local jobs.
“It’s great to be reminded of what Peoria, Central Illinois, has to offer,” said Dalfonso. “With that, you saw these numbers come in. $16 million in local tax receipts and supports more than 5,000 jobs. So to see $16 million in local tax receipts and supports more than 5,000 jobs, that’s something the average Joe can get behind.”
This marks the eighth consecutive year of tourism growth in the state.
2018 Tourism Economic Impact County by County in the Peoria Area