Nexstar Digital – Local Media
Nexstar Digital is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local digital advertising, we democratize advanced media for small-to-medium businesses nationwide. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results.
Services
First-Class Service for Every Campaign
Our dedicated team of experts develop custom digital marketing solutions that achieve your specific business goals and leverage advanced reporting tools to deliver robust campaign insights.
Data Science Insights
Each campaign starts from data — not from scratch — leveraging proprietary 1st-party data from our years in the industry to provide invaluable insight into your audience. Our O&O data is also incorporated into our buys for unique access to our audience traits.
Invalid Traffic-Free Billing
We leverage MOAT measurement tools to remove invalid traffic from billable impressions on our campaigns along with a variety of 3rd-party brand safety tools to ensure your ads are only running on safe content.
Guaranteed Brand Safety
Proprietary blacklists and whitelists are layered on all buys to protect campaigns from sites that receive high involved traffic or low viewability traffic. Our setup best practices are fluid, and evolve continuously as the industry changes.
Privacy Standard Compliant
Our team works year-round to stay on top of the latest trends and ensure that all technologies we partner with are in compliance with the top privacy standards in the industry.
Nexstar Digital Local Strategy
We offer many digital choices in this ever-growing environment. We will find your client or customer no matter where they go online. For more information about any of our services, please reach out to:
- Social
- Social Media Management
- Social Media Advertising
- YouTube
- Targeted Display & Video
- Audience Targeting
- Category/Contextual Targeting
- Geo-fencing
- Site Retargeting
- Search & Keyword Targeting
- IP Targeting
- Look-Alike Targeting
- Advanced TV
- CTV (Connected TV – Streaming like Roku, Amazon Fire Stick, video game consoles)
- OTT (Over the Top – IE Apple TV for Live Sports and such)
- FEP (Full-episode programming – long form episodic shows online – CBS.com for instance)
- Native Advertising
- Digital Audio
- Our digital audio product is a blend of multiple music players including Spotify, Triton, and AdsWizz.
- SEM (Search Engine Marketing)
- Google AdWords
- SEO (Search Engine Optimization)
- And More!
If You would like to know more about Nexstar Digital, please fill out the form below.
