GoldenFinch Boutique takes a mobile spin on home decor business

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WASHINGTON, Ill. — One Washington native is taking home decor on the move.

“It’s kind of a fresh new take on retail,” GoldenFinch Boutique owner Charlotte Beck said. “I really think I’m happy with the adventure of this.”

With a truck and a love of home decor, Charlotte Beck is putting an untraditional twist on boutique business.

Give this Washington resident about 35 minutes and she says she can transform this 125 sq. foot truck into the GoldenFinch Boutique: her own traveling home decor store on wheels. Here, she showcases products from about 12, American-made small businesses and an overseas fair trade company.

“I love scoping out and finding people who inspire me, because I believe those products then will inspire other people,” Beck said. 

Beck said the idea for GoldenFinch Boutique came after her previous, full-time retail storefront business became overwhelming and didn’t pan out.

With support from her husband, Beck bought the truck in January and opened the mobile store. She says it’s a dream come true.

“There’s so many different people that this is their dream too and I’m taking their dreams and my dreams and showcasing just the creativity,” she explained. 

Business ownership runs in her’s family and it’s something she says sparked her interest at a young age. Now with her dream job, Beck plans to do three to five events a month—giving her room to spend time with family and create more long term business connections.

“You get to partner and build a brand and go out and be a part of events and be a part of the community,” Beck said. 

The Goldenfinch Boutique truck will be parked between Freedom Ink Tattoo and Thyme Kitchen in Peoria’s Warehouse District on May 25 from 11 a.m.-3 p.m.

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