Illini officials project 100K profit in stadium beer sales

Local Sports

CHAMPAIGN, Ill. (AP) — Athletics officials at the University of Illinois say the decision to sell beer in general seating areas at football and basketball games could net the school over $100,000 in the first year.

UI officials announced Tuesday that beer can be purchased at several stands around Memorial Stadium starting this fall.

The News-Gazette reports that associate athletic director Marty Kaufmann notes overhead costs will likely lower profits in year one.

Alcoholic beverages will still be sold in premium seating areas.

A share of sales will pay for additional security at games, although Kaufmann expects fewer alcohol-related incidents. He says stadium beer sales should deter binge drinking during tailgating and discourage fans from smuggling beer inside.

Illinois joins five other Big Ten schools that intend to sell beer in stadiums this fall.

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