The money raised at the store will stay local and feed those in need in our area.
We have recently become aware of a major crisis that our local food banks across our eight-state region are facing.
Many are extremely low on food due to an influx of additional people this month needing assistance on top of food banks notoriously having lower donations in February than any other time of year.
Starting Feb. 1, Hy-Vee will implement a “Feed the Need” campaign to help replenish our food banks. All Hy-Vee stores will hold a “round up at the register” at all of our stores so our customers can donate to the cause; and we will match all donations, dollar for dollar, up to $100,000 to help restock food banks.